Seasonal Makeup Trends for 2024
Discover the hottest makeup trends that are dominating this season's runway and celebrity looks.
Read MoreExplore the world of visagiste artistry with expert tips, trends, and techniques
Read Our BlogDiscover the hottest makeup trends that are dominating this season's runway and celebrity looks.
Read MoreEssential tools and products every aspiring visagiste needs in their professional arsenal.
Read MoreCreating timeless, photogenic looks that last through tears, kisses, and celebrations.
Read MoreThe first commercial mascara was created in 1913 by a chemist named T.L. Williams for his sister Mabel. He combined petroleum jelly and coal dust to create a product that would make her lashes appear darker and fuller. This became the first Maybelline product, named after his sister.
On this day in 1932, Max Factor introduced the first commercially available foundation in a tube, revolutionizing the accessibility of makeup products. Previously, theatrical makeup had been available in cake form, but this innovation made everyday makeup application easier for the average woman.